# Retention

> How long ShopAssist keeps transcripts, leads, analytics and other data by default, and what you can change.

Source: https://shopassist.coec.dk/docs/compliance/retention · Updated 2026-10-01

| Data                                     | Default                            | You can change                                                                                                            |
| ---------------------------------------- | ---------------------------------- | ------------------------------------------------------------------------------------------------------------------------- |
| Conversation transcripts                 | 90 days after the last message    | **Settings → Privacy**: from 7 days up to your plan's maximum, or delete when the conversation closes (within 1 hour) |
| Test conversations (playground, preview) | 7 days                           | —                                                                                                                         |
| Leads and consent records                | 24 months after the last activity | delete individually or by privacy request                                                                                 |
| Unconfirmed newsletter sign-ups          | 30 days                           | —                                                                                                                         |
| Analytics (daily aggregates)             | 13 months                         | —                                                                                                                         |
| Attributed orders                        | 25 months                         | —                                                                                                                         |
| Visual-search images                     | 24 hours                          | —                                                                                                                         |
| Exports                                  | 7 days                           | —                                                                                                                         |
| Audit log                                | 12 months                        | —                                                                                                                         |
| Privacy request evidence                 | 36 months                        | —                                                                                                                         |
| Backups                                  | 30 days                          | —                                                                                                                         |

Aggregated metrics stay in analytics after transcripts are deleted; they contain no personal data.

## Reducing retention [#reducing]

When you shorten retention, or a plan downgrade lowers the maximum, existing conversations get at least 14 days before they are deleted, and owners get an email. Deleted data disappears from backups as they expire (after 30 days); a restore re-applies all deletions made since the backup.

## After you leave [#offboarding]

When you uninstall or disconnect a store, its data is deleted after 30 days unless you reconnect. See [uninstall and data removal](/docs/install/uninstall-and-data-removal).