# Sensitive verticals

> What to configure if you sell pharmacy, health, supplement or adult products with ShopAssist.

Source: https://shopassist.coec.dk/docs/compliance/sensitive-verticals · Updated 2026-10-01

ShopAssist is not intended for special categories of personal data (such as health data) or for services directed at children. The [Acceptable Use Policy](/legal/aup) and the [DPA](/legal/dpa) say so.

If you sell pharmacy, medicine, supplement or adult products, the dashboard shows a notice. Then:

1. Add **blocked topics** under **Assistant → Guardrails** (for example dosage advice, diagnoses, medical conditions) so the assistant declines and offers a person. See [topics and competitors](/docs/guardrails/topics-and-competitors).
2. Write custom instructions that tell the assistant to refer health questions to a pharmacist or doctor.
3. Do not enable lead capture if you sell to children.

The assistant never asks for health information, government id numbers, payment card data or passwords. If a shopper offers them, it tells them not to share them in the chat, and card numbers are redacted before messages are stored.