# Lead capture and consent

> Collect emails and newsletter sign-ups in the chat with explicit, versioned consent and double opt-in, and sync them to your platform.

Source: https://shopassist.coec.dk/docs/engagement/lead-capture-and-consent · Updated 2026-10-01

The assistant can offer a short form for contact requests and newsletter sign-ups. Lead capture is included on every plan.

## The form [#form]

* **Contact request:** the shopper leaves an email (and optionally a name) so your team can reply. You get an email with the request.
* **Newsletter:** an unticked checkbox with your consent text. The form also works without ticking it.

Every sign-up stores the exact consent text and version the shopper saw, the time and the source.

## Consent text [#consent-text]

Edit the newsletter text per language in **Orders & actions → Lead capture** (≤ 600 characters). It must say how to unsubscribe (`consent_text_lint`) and should link your privacy policy with the `{privacy_link}` placeholder. Changing the text creates a new version; existing consents keep the text they agreed to.

## Double opt-in [#double-opt-in]

Newsletter sign-ups always get a confirmation email. Only a confirmed sign-up counts as subscribed; unconfirmed ones are deleted after 30 days. Confirmation links open a page on `shopassist.coec.dk` in the shopper's language.

## Platform sync [#sync]

- **Shopify:** Synced to customers — Lead capture needs the optional write_customers permission.
- **Magento 2 / Adobe Commerce:** No
- **WooCommerce:** No
- **PrestaShop:** Newsletter flag
- **Any store (Generic: script tag, Push API, feeds):** No

* **Shopify:** confirmed subscribers are synced to customers with email marketing consent (needs the `write_customers` permission).
* **PrestaShop:** confirmed signed-in customers are opted in to the newsletter.
* **Other platforms:** use the `lead.confirmed` [webhook](/docs/webhooks/events#lead-confirmed) or the [leads API](/docs/api/reference/engagement/list-leads).

Unsubscribe links in every newsletter go through ShopAssist, so unsubscribes are recorded and synced too.