Choose your AI
Managed AI or your own provider key: what each costs, where data is processed, premium models and what happens when a provider fails.
| Managed AI | Your own key (BYOK) | |
|---|---|---|
| Who runs the model | ShopAssist, on EU endpoints of listed sub-processors | Your provider account |
| Who bills the AI | Included in your plan, per conversation | Your provider, directly |
| Plan | A paid plan or the free trial | Any plan, including Free |
| Data location | EU only | Wherever your provider processes it (data location) |
| Premium models | Available on plans with premium models; each conversation counts 3× | Any model your provider offers; always counts 1× |
| Fallback | Automatic across EU providers | An optional second key of your own |
Start with the managed trial
New stores can try managed AI for 14 days without a card. During the trial up to 300 conversations are included.
Your own key on the Free plan
The Free plan uses your own key and is limited to 3,000 conversations per month. Your provider bills you for the tokens; typical costs are listed in BYOK.
Premium models
Premium models answer harder questions better but cost more to run. On managed AI, a conversation served by a premium model counts 3 conversations; if a premium model is unavailable and a standard model answers instead, it counts as one. With your own key, every conversation counts once.
Fallback
Managed AI switches between EU providers automatically if one is slow or down. With your own key, add a fallback key (another provider or model) in AI → Fallback; without one, the widget offers your contact form or human handoff while the provider is down.
Open AI model settingsLast updated on