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Attribution

How orders are linked to conversations: items added by the assistant, checkout links, and assisted sessions with analytics consent.

ShopAssist links platform orders to conversations to show the revenue the assistant helped with.

TypeWhenConsent
bot_add_to_cartThe order contains items the assistant added to the cartNot needed (the shopper asked for it)
bot_checkout_linkThe shopper used a checkout link from the chatNot needed
assisted_sessionAn order within the attribution window after a conversationAnalytics consent

The attribution window is 7 days by default; plans with a custom window allow 1–30 days (Orders & actions → Attribution).

Per platform

  • Shopify: a private cart attribute and the cart token on orders/create.
  • Magento 2, WooCommerce, PrestaShop: the plugin records the conversation on the quote or cart and reports placed orders.
  • Generic: store {conversation_id} from the checkout template or linkConversation() on the order and report it with orders:report, or call ShopAssist.track("order.completed", …) on your thank-you page.

Order status and personal data are never part of attribution. See assisted revenue and attribution for how it's reported.

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