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Compliance

Shopper privacy notice

A template section for your privacy policy describing the ShopAssist chat, available in 11 languages with placeholders.

Add this section to your store's privacy policy and replace the highlighted placeholders. It describes what the chat assistant processes, why, with whom it is shared and for how long. Adapt it to the features you use.

Placeholders of the shopper privacy notice
PlaceholderFilled with
{ai_provider_sentence}Managed AI: "Microsoft Azure OpenAI (EU), Mistral AI (EU) or Google Vertex AI (EU)". Your own key: "{provider}, under our agreement with them".
{retention_days}The conversation retention in days (Privacy & data → Retention).
{delete_on_close_clause}Empty, or ", or straight away if you close the chat" when conversations are deleted on close.
{lead_months}The sign-up retention in months.
{bis_days}The back-in-stock retention in days.
{handoff_clause}Empty, or a short note on how a person takes over (for example " by writing 'human' in the chat").
{store_contact}Your privacy contact (email address or contact page).
{cookie_policy_link}A link to your cookie policy.

Chat assistant. Our store uses an AI chat assistant, ShopAssist, provided by COEC (Denmark) and hosted in the EU. We are responsible for your data; ShopAssist processes it on our behalf.

What is processed: the messages you write and any photos you upload (photos are deleted after 24 hours); your orders when you're signed in or verify an order with a code we email you; your email address and name if you give them; technical data such as your language and the page you're on. Card numbers and ID numbers you type are removed automatically.

Why: to answer your questions, help you shop and handle your orders (contract), and to improve our customer service (legitimate interest). With your consent: newsletters, and analytics that remember your device.

AI providers: {ai_provider_sentence}.

How long: conversations are deleted {retention_days} days after they end{delete_on_close_clause}; sign-ups after {lead_months} months without activity; back-in-stock alerts after they're sent or after {bis_days} days.

You're talking to an AI. You can ask for a person at any time{handoff_clause}.

Your rights: access, correction, deletion, restriction, objection and portability. Contact us at {store_contact}. You can complain to your data protection authority.

Storage on your device: nothing until you open the chat. See {cookie_policy_link} for the details.

Link your privacy policy in Settings → Store so the widget shows it in its footer.

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