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Widget

Widget languages

The 11 interface languages of the widget, how one is chosen, and how to override it from your page.

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The widget interface is available in English (en), Danish (da), German (de), Swedish (sv), Norwegian Bokmål (nb), Finnish (fi), Dutch (nl), French (fr), Spanish (es), Italian (it), Polish (pl).

How the language is chosen

  1. The language the shopper picked in the chat menu (kept for the tab).
  2. ShopAssist.setLocale("de") from your page.
  3. Your storefront's language from the embed (for example data-locale="da_DK" or the platform's language), matched to the closest widget language (nn and no → Norwegian Bokmål).
  4. English.

The assistant's reply language follows what the shopper writes, independent of the interface language (assistant languages).

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JavaScript API

The window.ShopAssist API to open the chat, pass page context, consent, identity and cart handlers, and subscribe to events.

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How the language is chosen