Billing
Plans
The ShopAssist plans, what each includes and how billing works for direct and Shopify App Store customers.
Every plan works with your own AI key (BYOK). Paid plans also include managed AI conversations, so you don't need an AI provider account. Current prices are on the pricing page.
| Feature | Free | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|---|
| Usage | |||||
| Included conversations per month | 0 | 750 | 2,500 | 10,000 | 40,000 |
| Overage per conversation (EUR) | — | €0.08 | €0.06 | €0.045 | from €0.03 |
| Continues beyond the included amount | Not included | Included | Included | Included | Included |
| Conversations with your own AI key | 3,000 | 10,000 | 25,000 | 100,000 | Unlimited |
| AI pauses at the limit | Included | Not included | Not included | Not included | Not included |
| Stores | 1 | 1 | 3 | 10 | Unlimited |
| Team members | 1 | 3 | 10 | Unlimited | Unlimited |
| Searchable products per store | 5,000 | 10,000 | 50,000 | 250,000 | Unlimited |
| AI | |||||
| Managed AI included | Not included | Included | Included | Included | Included |
| Premium models | Not included | Not included | Included (counts 3×) | Included (counts 3×) | Included (counts 3×) |
| Your own AI key | Included | Included | Included | Included | Included |
| Assistant | |||||
| Product questions and answers | Included | Included | Included | Included | Included |
| Product cards and carousels | Included | Included | Included | Included | Included |
| Comparison tables | Included | Included | Included | Included | Included |
| Answers in the shopper's language | Included | Included | Included | Included | Included |
| Stock per physical store | Included | Included | Included | Included | Included |
| Store locator and opening hours | Included | Included | Included | Included | Included |
| Visual search (with a vision-capable model) | Included | Included | Included | Included | Included |
| Gift finder and size advisor with size charts | Not included | Included | Included | Included | Included |
| Proactive messages | 1 | 3 | Unlimited | Unlimited | Unlimited |
| Knowledge pages | 25 | 200 | 2,000 | 10,000 | Unlimited |
| Knowledge files | 10 | 50 | 500 | 2,000 | Unlimited |
| Orders and actions | |||||
| Order status and tracking | Included | Included | Included | Included | Included |
| Add to cart and checkout links | Included | Included | Included | Included | Included |
| Lead capture with consent | Included | Included | Included | Included | Included |
| Transcript by email | Included | Included | Included | Included | Included |
| Returns and cancellations | Not included | Included | Included | Included | Included |
| Back-in-stock alerts | Not included | Included | Included | Included | Included |
| Handoff | |||||
| Handoff by email | Included | Included | Included | Included | Included |
| Slack notifications | Not included | Included | Included | Included | Included |
| Helpdesk handoff (Zendesk, Gorgias, Freshdesk) | Not included | Not included | Included | Included | Included |
| Live inbox and takeover | Not included | Included | Included | Included | Included |
| Office hours | Not included | Not included | Included | Included | Included |
| Insights | |||||
| Analytics history | 30 days | 90 days | 395 days | 760 days | 760 days |
| Customer satisfaction (CSAT) | Not included | Included | Included | Included | Included |
| Demand insights and top questions | Not included | Not included | Included | Included | Included |
| Revenue analytics | Not included | Not included | Included | Included | Included |
| Analytics export | Not included | Not included | Not included | Included | Included |
| Custom attribution window | Not included | Not included | Not included | Included | Included |
| Maximum transcript retention | 30 days | 90 days | 365 days | 1,095 days | 1,095 days |
| Developers | |||||
| Merchant REST API | Push, reports and privacy only | Push, reports and privacy only | Read access | Full access | Full access |
| Outgoing webhooks | Not included | Not included | Included | Included | Included |
| Full organization audit log | Not included | Not included | Not included | Included | Included |
| Brand | |||||
| Remove ShopAssist branding | Not included | Included | Included | Included | Included |
| Compliance (every plan, never gated) | |||||
| AI Act disclosure | Included | Included | Included | Included | Included |
| Consent flows | Included | Included | Included | Included | Included |
| GDPR and data-subject request tools | Included | Included | Included | Included | Included |
| WCAG 2.2 AA widget | Included | Included | Included | Included | Included |
| 11 widget languages | Included | Included | Included | Included | Included |
Who bills you
- Shopify App Store installs are billed by Shopify in USD, monthly, on your Shopify invoice. See Shopify billing.
- Everyone else (Magento, WooCommerce, PrestaShop, Generic and Shopify stores connected directly) pays ShopAssist by card or invoice in EUR, DKK or USD, monthly or yearly. See invoices and VAT.
Billing accounts and stores
A billing account belongs to your organization and covers one or more stores. Included conversations and limits are shared by the stores of the account. A Shopify App Store store always has its own billing account, because Shopify bills per shop.
Free
Free needs your own AI key. Your AI provider bills you for the AI usage; ShopAssist charges nothing. Free has a monthly cap of 3,000 conversations and shows a small "Powered by ShopAssist" link in the widget.
Enterprise
Enterprise is an annual contract with custom limits, retention, invoiced billing, a negotiated DPA and a named support contact. Contact sales.
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